The seemingly subtle difference between "Burberry" and "Burberrys" encapsulates a significant shift in the history of one of the world's most iconic luxury brands. While today only "Burberry" is used, understanding the historical context of "Burberrys" is key to appreciating the brand's evolution and its current market position. The simple answer is that "Burberrys" is the older, now defunct name for the company, while "Burberry" is the contemporary and officially used name. However, delving deeper reveals a richer story encompassing brand evolution, sub-brands, and the ongoing battle for brand identity in the competitive luxury market.
Burberrys of London vs. Burberry:
The use of "Burberrys of London" was prevalent in the brand's earlier years, often seen on labels and marketing materials. This designation served to emphasize the brand's British heritage and location, crucial in establishing its identity and appealing to a discerning clientele. The "of London" addition reinforced the sense of quality, craftsmanship, and exclusivity that was, and remains, central to Burberry's brand image. The shift away from "Burberrys of London" to simply "Burberry" reflects a broader trend in branding towards simplicity and a more streamlined, globally recognizable identity. The company likely felt that the shorter name had greater impact and memorability in a rapidly expanding global market. The additional "of London" became redundant as the brand's global presence solidified, with its British origins already implicitly understood by consumers worldwide.
Burberry Brand Origin:
Thomas Burberry founded the company in 1856 in Basingstoke, Hampshire, England. He was a draper who initially focused on high-quality outerwear. The crucial innovation that propelled the brand to international recognition was the development of gabardine, a durable and water-resistant fabric. This revolutionary material, patented in 1888, was instrumental in creating the iconic Burberry trench coat, a garment that would become synonymous with the brand itself. The early success was built upon this foundation of innovative materials and impeccable tailoring, catering to a niche market of explorers, soldiers, and outdoor enthusiasts. The brand's association with British military uniforms further solidified its image of quality and resilience. This early history, inextricably linked to the founder's name and the "Burberrys" moniker, laid the groundwork for the brand's future growth and evolution.
Burberry Label History:
The evolution of the Burberry label itself mirrors the brand's journey. Early labels featured variations of "Burberrys" and often included the "of London" designation. Over time, the brand simplified its labelling, eventually settling on the singular "Burberry" logo and branding. This evolution reflects a strategic move towards a more modern and streamlined aesthetic, aligning with contemporary design trends and consumer preferences. The older "Burberrys" labels, while no longer in use for new products, remain highly sought after by collectors and vintage enthusiasts, representing a tangible piece of the brand's rich history. The shift in labelling also reflects the company's efforts to maintain a consistent brand identity across its diverse product lines and global markets.
Is it Burberry or Burberrys?:
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